And it's all because – despite how it might feel – going on there makes you feel good, according to the new research.(More at the Link) via Drudge
Even briefly looking at something related to Facebook, like its logo or the news feed, can be enough to give people great pleasure. A desire to repeat that pleasure keeps people logging on they found, and triggers cravings when people aren't logged on...
"People are learning this reward feeling when they get to Facebook," she said. "What we show with this study is that even with something as simple as the Facebook logo, seeing the Facebook wall of a friend or seeing anything associated with Facebook, is enough to bring that positive association back."
Saturday, August 5, 2017
"Facebook Traps People In A 'Cycle Of Failure' That Makes Them Keep Using It"
"Trying to leave just makes you want to come back even more, study says"