In the fallout, are Hollywood producers blaming the writers? The actors? Themselves? (Of course not.) No, they are reportedly blaming Rotten Tomatoes.
They say the movie-review site, which forces critics to assign either a rotten or fresh tomato to each title when submitting reviews, regardless of the nuances of their critiques, poisoned viewers against the films before they were released. Deadline reported that:
Insiders close to both films blame Rotten Tomatoes, with Pirates 5 and Baywatch respectively earning 32% and 19% Rotten. The critic aggregation site increasingly is slowing down the potential business of popcorn movies. Pirates 5 and Baywatch aren’t built for critics but rather general audiences, and once upon a time these types of films — a family adventure and a raunchy R-rated comedy — were critic-proof. Many of those in the industry severely question how Rotten Tomatoes computes the its ratings, and the fact that these scores run on [the movie-ticket buying site] Fandango (which owns RT) is an even bigger problem.As of four weeks ago, Pirates was reportedly expected to rake in $90-$100 million over the four-day holiday, and Baywatch was projected to gross $50 million over five days. Those estimates were slashed after the Rotten Tomatoes scores posted. (In the end, Pirates made $77 million and Baywatch grossed $23 million in the US and Canada.) But Dwayne Johnson, who stars in Baywatch, publicly called out critics and then schooled them on movie economics.
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