“It is possible that legal marijuana usage could adversely impact the demand for the company’s products,” argued its regulatory filing in February. The Massachusetts-based brewer added: “We also believe that impacts the craft beer industry.”
In Massachusetts, the Beer Distributors’ PAC, an industry body, donated $25,000 this year to a campaign group fighting legalisation.
Trevor Stirling, analyst at Bernstein says it is understandable that Boston Beer — which makes almost all its sales in the US — would list legalisation as a risk factor, whereas the large international brewers, such as Anheuser-Busch InBev, the Budweiser brewer, do not.
“Craft beer tends to appeal to a younger and more hipster crowd who are also more likely to be smoking cannabis,” he said. “Whereas a typical Budweiser drinker — a blue collar industrialised worker — is less likely to smoke cannabis, so potentially there’s more risk for craft beer than for mainstream beer.”
Via Drudge: https://www.ft.com/content/f72c1f00-b254-11e6-a37c-f4a01f1b0fa1