The NFL’s ratings are indeed tanking. Care to guess why?
Hot air POSTED AT 4:01 PM ON SEPTEMBER 28, 2016 BY JAZZ SHAW
This is the story I’ve been expecting to see since the pre-season began, honestly. The NFL has been embroiled in one controversy after another for more than a few years. Through it all, the fans have still remained largely loyal and the ratings for broadcasts have been a proven winner in the advertising market. With that as the backdrop there’s been very little incentive for change. But this year something has been different. I’m still watching the Jets’ games, but I found myself losing interest in sitting through some of the other contests. While preparing for our weekly prognostication battle, Ed Morrissey even signaled on a recent Monday night that he’d be watching something other than the big game.
It wasn't just us. As Pat Imig reports at the Sporting News, viewer-ship is down and it’s not simply a one week blip on the radar.
The League of Integrity, the National Football League, is beginning to learn it’s not infallible after all.Early TV ratings reports show viewer-ship is down in prime-time games and in featured national telecasts.The NFL Kickoff game on NBC was down from a year ago, and the Week 3 “Sunday Night Football” telecast between major markets Dallas and Chicago was down 7 percent from 2015 (Denver-Detroit). That’s pretty significant when you consider the market sizes.We also have seen the two lowest-rated “Monday Night Football” telecasts since at least 2009, which includes a Week 2 snoozer between Philadelphia and Chicago. The Week 3 contest between Atlanta and New Orleans drew a 5.7 overnight rating, which would be the lowest MNF rating ever on ESPN.
I suppose it would be easy for most of us who follow the sport to single out one issue which is causing this. Pat Imig lists quite a few suspects on the list of possibilities and I wouldn’t be surprised if many of us were quick to point to Colin Kaepernick and the spate of other players protesting the national anthem. To be sure, that’s got to be a factor. I’d hardly be the first to pen a column about how football is a treasured tradition where even the most politically involved among us get to set aside the daily grind of partisan warfare and just enjoy ourselves for a few hours. And protesting the national anthem is simply unpatriotic, no matter what motivated you to do it. Who needs a serving of that alongside their beer and hot wings?

