Holy cow, look Pa, our dead cousin's ex (Desiree Perez) is in the news...

"[M]ultiple sources told the Daily News that A-Rod’s last chance for a dignified exit ended when he turned to Desiree Perez, a Manhattan nightclub manager with a lengthy criminal record and close links to hip-hop mogul Jay Z."


Desiree Perez parties with Beyonce

While Perez is not an employee, officer or agent of Jay Z’s new agency, Roc Nation Sports, sources say she is a major behind-the-scenes influence.

“She’s directly involved with the athletes,” one baseball insider said. “She has a lot of power.”

Perez with hubby Juan Perez (l.) and rap superstar Jay Z.

While sources say Perez was behind much of A-Rod’s failed legal and PR strategy last summer, Rodriguez describes her only as a “long-time friend.” (long article - read the whole thing if you want to)

It's not complicated. Alex Rodrigues reputation is undergoing a rehabilitation. If he is to become a brand again, after reinstatement, this is an essential phase of his rehabilitation. Somebody needs to be blamed, a narrative developed, explaining his decision to fight MLB.

Desiree Perez is apparently being used as a piece of the PR puzzle.