|Desiree Perez parties with Beyonce|
While Perez is not an employee, officer or agent of Jay Z’s new agency, Roc Nation Sports, sources say she is a major behind-the-scenes influence.
“She’s directly involved with the athletes,” one baseball insider said. “She has a lot of power.”
While sources say Perez was behind much of A-Rod’s failed legal and PR strategy last summer, Rodriguez describes her only as a “long-time friend.” (long article - read the whole thing if you want to)It's not complicated. Alex Rodrigues reputation is undergoing a rehabilitation. If he is to become a brand again, after reinstatement, this is an essential phase of his rehabilitation. Somebody needs to be blamed, a narrative developed, explaining his decision to fight MLB.
Desiree Perez is apparently being used as a piece of the PR puzzle.