Small Business that didn't quite cut it

Long before there was a Tiger King there was someone who tried to monetize the training and exposition of exotic animals. Unlike Joe Exotic who tamed the savage beast Carl Calm trained the more sedate raccoon in his sanctuary in Wisconsin. He trained this small furry creatures to perform many stunts but his business did not quite catch on.

Later his assistant Red Auerbach became quite successful when he taught coons to play basketball.

The real innovators never succeed in small business.
(Small Businesses That Didn't Quite Cut It by Doris Kearns Goodwin)