Via Instapundit: Alliance Bernstein analyst David Beckel said in the report, obtained by CNBC, that data showed millennials just weren't developing a passion for motorcycle riding the way previous generations have done.
Beckel added that, 'Gen Y's are aging into the important "pre-family" cohort of riders and Boomers are increasingly handing over their keys to the smaller Gen X population.'
The 'pre-family' age group was defined as age 25 to 35 and is Harley's target demographic.
Beckel added that, 'Gen Y's are aging into the important "pre-family" cohort of riders and Boomers are increasingly handing over their keys to the smaller Gen X population.'
The 'pre-family' age group was defined as age 25 to 35 and is Harley's target demographic.
(Link to more)
5 comments:
Harleys are everywhere where I live.
Decline is a choice, America.
What kind of idiocy is that?
We will see all sorts of weird marketing shifts as millennials age.
Many of them don't drive either. They don't know how.
I notice some of them can't even ride a bicycle without fiddling with their phones.
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