Saturday, July 15, 2017

"Harley-Davidson sales are struggling 'because millennials don't like riding motorcycles'"

Via InstapunditAlliance Bernstein analyst David Beckel said in the report, obtained by CNBC, that data showed millennials just weren't developing a passion for motorcycle riding the way previous generations have done.

Beckel added that, 'Gen Y's are aging into the important "pre-family" cohort of riders and Boomers are increasingly handing over their keys to the smaller Gen X population.'

The 'pre-family' age group was defined as age 25 to 35 and is Harley's target demographic.

(Link to more)


AllenS said...

Harleys are everywhere where I live.

Eric the Fruit Bat said...

Decline is a choice, America.

What kind of idiocy is that?

Evi L. Bloggerlady said...

We will see all sorts of weird marketing shifts as millennials age.

ken in tx said...

Many of them don't drive either. They don't know how.

ampersand said...

I notice some of them can't even ride a bicycle without fiddling with their phones.