"Romanian city offers free rides to people reading on the bus"

"The initiative, which ran for a week in June, was proposed by Victor Miron, a book-lover and resident of Cluj-Napoca in north-western Romania."

Miron said that he wanted to “encourage more people to read on public transportation”.

He proposed his idea to the city’s mayor, Emil Boc, who then posted it to his followers on Facebook.

The idea received such an overwhelmingly warm response that a year later it was put into action.

“I believe that it’s better to promote reading by rewarding those who read, instead of criticising the ones who don’t,” said Miron on arts website Bored Panda this week.