This is an article on Right Wisconsin. He is described as a wealthy businessman with Tea Party ties who has promised his run will shake up the establishment in a profound way.
He supported Ryan and feels betrayed by the Ryan's omnibus deal.
Paul Nehlen wrote the piece on American Thinker that stakes out his position. It boils down to Washington has developed into an elite class that considers themselves separate and distinct from the people they are meant to represent. He describes how Ryan's speech indicates that Ryan considers himself ruler whose job it is to rally the ruled and unite them. Soaring rhetoric with roles of master and servant reversed.
This was linked on Drudge, presently only 102 comments, so far they all follow this same line. The key word throughout "representation." I don't know why this is so difficult to internalize. One commenter said that this is what he had been trying to explain to his relatives and friends without much success.