"Does the modern man even have a go-to channel on television?"

"The concept of the “modern man” is laughable to most aging bros who who have finally accepted a more modest, less fussed-over definition of masculinity. Males have turned to the Internet for the majority of their cultural consumption and even their commerce, as men’s magazines have slowly become irrelevant fodder for suckers in airports. Besides watching sports or streaming seasons of critically acclaimed shows, the Educated Male doesn’t really have a lifestyle program made specifically for him. Over the past decade, the modern man has had to be adaptable: sensitive enough to watch female-oriented programming and confident enough to provide snarky commentary, all in the name of courtship or cohabitation. Besides watching socially acceptable narrative dramas, casual television watching required yuppie men to watch programming that wasn’t actually targeted at them."

The “modern man” is built to laugh at the way television networks marginalize a demographic’s interests. Teens, tweens, women, and the simple people who watch CBS have all been deconstructed into demographics. Esquire Network aims directly for a market that may not be mentally prepared to enjoy something without any qualifiers."

Grantland