During the 1960's, women started protesting for equal rights. Women before the 1960's were known as housewives and mothers and nothing but those two things. This aggravated many women and made them feel the need to reform this stereotype. The 1960's was the time to do this.
MISS AMERICA PROTEST
One of the ways to protest was the Miss America Protest. It happened in 1968 in Atlantic City, New Jersey. Women came from all over; a women drove all the way up from Florida. At the event about 150 feminists from six cities joined together to show how all women were hurt by beauty competitions. They argued that the contest declared that the most important thing about a woman is how she looks by parading women around like "cattle" to show how they look. All women were made to believe they were inferior because they couldn't measure up to Miss America beauty standards.
BRA BURNING
In the 1960's the phrase "Bra Burning" was well known. People say that very few women actually burned their bras, but many supported those actions. Women burned their bras because they felt that it proved a statement or made a stand for Women's Rights. Another reason they burned their bras was because it was a symbol that showed independence of men at the time. The women that didn't burn their bras often walked around wearing no bra at all. This was also meant to show independence of men. Many women thought that it meant freedom to be natural instead of pushed up. At the Miss America Protest there were trashcans that women called freedom trashcans. Women threw things such as bras, girdles, curlers, tweezers, high heels, etc. into them to be burned.
14 comments:
So many of your posts are so negative - I found this one uplifting.
Not all 50's women were mothers and housewives. Many career women dreamed of doing their jobs in their Maidenform Bras.
And then they found out they couldn't get a date.
ampersand said...
Not all 50's women were mothers and housewives. Many career women dreamed of doing their jobs in their Maidenform Bras.
That piece shows feminists were just as humorless as they are today.
We have crossed our hearts and packed nose-cone missiles, all to please youse guys.
"So many of your posts are so negative - I found this one uplifting."
Cross your heart?
So many of your posts are so negative - I found this one uplifting."
Falsie is the word that came up for me. Befitting the distortions and enhancements contained within this post to pad, shape and present an alternative perception of reality.
Definition of falsie: a breast-shaped usually fabric or rubber cup used to pad a brassiere —usually plural. Although the "sweater girl" period of the late forties and fifties was the hey-day of falsies, the legacy of padding goes back considerably further than that.
About 1955 my little brother took the U-shaped neck pillow on the couch and stuck it under his t-shirt to make it look like he had huge breasts. We thought it was so funny we could barely stand up from laughing. Our parents said we weren't funny and should be ashamed.
Tits were such a big deal in those days you couldn't even talk about them in polite company.
Is the wonder bra still a thing?
Thing one and thing two.
MamaM said...
So many of your posts are so negative - I found this one uplifting."
Falsie is the word that came up for me. Befitting the distortions and enhancements contained within this post to pad, shape and present an alternative perception of reality.
The original implant.
Only a woman would remember that.
Yes, They go back to the days when Fredrick's of Hollywood ruled the roost, before implants and Victoria's Secret came along. Ahead of the biz that became TY's focus, present perhaps before his arrival and intro to the marvel and wonder of Things 1 and 2? What does the wiki say?
The business was started by Frederick Mellinger(inventor of the push-up bra) in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and more. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California.
Frederick's of Hollywood was the market leader in lingerie until the 1980s, when it was overtaken by Victoria's Secret. After filing for bankruptcy in 2015, 93 retail stores were closed, the brand was acquired by Authentic Brands Group and it was relaunched as an online-only store.
I also recall the "You're suddenly shapelier!" line from Playtex with more shape touted as one outcome accompanied by the equally strong feature of increased comfort and support for the wearer.
"Falsie is the word that came up for me. Befitting the distortions and enhancements contained within this post to pad, shape and present an alternative perception of reality."
MamaM, I think maybe you're over-lifted and separated. Loosen that bra, let them all hang out.
Years ago I took a trip to LA. One of the women in our office asked me to bring back a souvenir. I said OK and brought back a g-string and pasties from Frederick's of Hollywood.
When she opened the package she laughed like hell. If I did that today and anybody complained I'd be frog marched out of the building. Oddly enough this woman transferred to another department and was accused of sexual harassment and let go.
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