"Male cosmetics counters could hit department stores in five years"

Via Drudge:  UK boss of L'Oreal has said... "it is no longer a taboo for the "selfie generation".... demand for make-up among men was growing fast."

He said: "Today you have a very small proportion of men who want to use make up products but that proportion is growing and it will continue to grow. I think its just awareness - two things are happening, men know they can use make up, and they know what it does when you use it.

"The second thing is that the taboos are going, so between my generation and my son's generation the taboos are very different."

"Is the trend going to go towards bold colours or more subtle? I don't know. But what I do know is we are listening very carefully to consumers and what they want."

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