Trooper York hardest hit ;-)

"Playboy says it will no longer print images of nude women"

Its executives admit that Playboy has been overtaken by the changes it pioneered. “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

The magazine will adopt a cleaner, more modern style, said Jones, who as chief content officer also oversees its website. There will still be a Playmate of the Month, but the pictures will be “PG-13” and less produced — more like the racier sections of Instagram. “A little more accessible, a little more intimate,” he said. It is not yet decided whether there will still be a centerfold.

Its sex columnist, Jones said, will be a “sex-positive female,” writing enthusiastically about sex. And Playboy will continue its tradition of investigative journalism, in-depth interviews and fiction. The target audience, Flanders said, is young men who live in cities. “The difference between us and Vice,” he said, “is that we’re going after the guy with a job.”

Flanders and Jones feel that the magazine remains relevant, not least because the world has gradually adopted Hefner’s libertarian views on a variety of social issues. Asked whether Hefner’s views on women were the exception to that rule, Flanders responded that Hefner had “always celebrated the beauty of the female figure.”

“Don’t get me wrong,” Jones said of the decision to dispense with nudity, “12-year-old me is very disappointed in current me. But it’s the right thing to do.”