Sunday, January 12, 2014

"Paying for pulchritude... "

"Love of beauty is taste," said Ralph Waldo Emerson, a co-founder of this magazine. His perspective would fit snugly in a modern corporate boardroom. A raft of new research suggests not only that good-looking CEOs are paid more handsomely, but also that they're actually better for their companies in surprising ways."

"Attractive CEOs have “a positive and significant impact on stock returns" when they first appear on television, according to a working paper by Joseph T. Halford and Hung-Chia Hsu at the University of Wisconsin. "Our findings suggest that more attractive CEOs have higher compensation because they create more value for shareholders through better negotiating prowess and visibility," they said. When better-looking execs appear on TV, their stock gets an exaggerated bump. Comely CEOs also snag better terms in mergers with other companies."

The "beauty premium"—and why we pay it.

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"There is once in a blue moon where a story comes along that is just so crazy that it makes you really think about where things like dating and sex are heading.
But they've undoubtedly been outdone by a young woman who is auctioning off her virginity not for the first time — but for the third time!"
 

3 comments:

Eric the Fruit Bat said...

There's some solace to be had from knowing that the dumbing down of The Atlantic is now complete.

Unknown said...

Again? I don't think it works like that.

The Dude said...

Maybe that was just sloppy writing or something.