Tuesday, April 11, 2023

On Balls & Bro-haha on a Beer Can

 



To believe or make believe?  Follow the money one more time. The New York Post offers the most credible explanation for how and why the joke of presenting a biological male as a "woman" is currently being played out in the advertising world.  

This week, when I saw Amazon Prime's Girl with Moustache commercial for the first time on Freevee,  I wasn't sure what I was seeing; but it definitely caught and held my attention, with my brain and eyes trying to figure out what was going on.  Turns out, it was more upside-down world being presented, with this as one of the takes offered online:  "The new advertisement campaign launched by Amazon landed on American TV in March 2023, intending to share inspiring messages through symbolic situations that people can easily relate to.   

"Olivia Wilde directs the Amazon Prime “girl with mustache” commercial: a message of inclusivity

In the 2023 Amazon Prime commercial, we watch a young woman face the unwanted mustache she saw on her face for the first time. She’s initially worried about it and starts thinking about some way to remove it, but then she has an insight: all the icons she loves have mustaches, and Amazon Prime is there to remind her. Eddie Murphy, Frida Khalo, and Freddie Mercury show up, almost waving at her, proud of their hair. And that’s how the girl embraces her look, buying (on Amazon, of course) a rock jacket and transforming her style appropriately.

1 comment:

edutcher said...

The Lefties are losing constituencies right and left, so they have to go far afield. It ain't workin'.