A fellow was walking around San Francisco and looked up into a ladder with a protective railing and thought, "needs something" and photoshopped an airplane and passed it off as authentic, verifying in comments when asked how long he waited for an airplane to pass over just the right spot, he answers, "I did not wait very long."
Hilarity, eh, if you say so. People then photoshopped other things, mostly Star Wars things into the space where he put an airplane's underside shadow.
The fellow was awarded a Nikon branded trolley bag.
Everyone wants a trolley bag emblazoned NIKON to have rotating around airport baggage carousels.
To load up with Nikon equipment and advertise it as such. To bring attention to itself as something valuable possibly worth having.