"‘Did something happen to [my] head?"

"Brian Williams’s fabrication was just the latest, and worst, of the debacles that have plagued NBC News since NBCUniversal was bought by Comcast in 2011." Excerpt...

Turness learned the startling news: the most important person at the network, the face of NBC News, its anchorman Brian Williams, had apparently been exaggerating an anecdote about coming under fire in a U.S. Army helicopter during the Iraq war in 2003. A reporter from the military newspaper Stars and Stripes had called about it that morning. Williams was supposed to talk to him off the record in an effort to determine what the reporter planned to write. Instead, to the dismay of NBC’s P.R. staff, Williams had gone on the record and admitted he hadn’t been telling the truth, not only on a Nightly News broadcast the previous week but also over the years at public appearances and on talk shows.

Stunned, Turness was still trying to grasp the gravity of the situation when the Stars and Stripes story went online. At that point her biggest concern was the apology Williams was preparing to read to viewers on his broadcast that evening. He was already taping segments as he and Turness began swapping e-mails on its all-important wording. Turness and the other executives who had gotten involved quickly became frustrated, as they would remain for days, with Williams’s inability to explain himself. “He couldn’t say the words ‘I lied,’ ” recalls one NBC insider. “We could not force his mouth to form the words ‘I lied.’ He couldn’t explain what had happened. [He said,] ‘Did something happen to [my] head? Maybe I had a brain tumor, or something in my head?’ He just didn’t know. We just didn’t know. We had no clear sense what had happened. We got the best [apology] we could get.” (read more)