Looks like they used the same decorator as Hampton Hotels, which relies heavily on word placement and messaging.
The "smile" directive they put in their elevators along with a picture intended to make me do so usually works, even though I'm onto their manipulations.
I'll say this about McDonald's: When I'm on a motorcycle trip, McDonalds is a stop at least once a day. Free wifi, okay salads, apples, smoothies, etc. In fact, if I'm careful about what I order, I can have a reasonably healthy meal at a bargain price compared with eating at a different restaurant.
I love McDonalds. McDonalds makes me proud to be an American. I'm serious.
This is a great story, but it seems ordinary to us in America because it's so common.
A seemingly simple concept, but what a concept: build restaurants coast to coast, along highways, offering travelers something reliable, quick and cheap -- and something for kids! A place where the kids can burn off excess energy (remember the playgrounds?), along with food that you know they will eat.
Before McDonalds and HoJos and other chains, one of the headaches of traveling with a family was what you would find to eat when you pulled off the highway. If you're old enough, you'll remember when a significant feature of McDonald's advertising was it's cleanliness. Again, think about that road-warrior with his wife and several kids. Clean bathrooms? That's a hit.
And the thing is, McDonalds didn't do what so many companies, originating in the same era, did. They didn't plateau, stagnate and decline. To their credit, they have done something that's hard to do. They've continued the basic mission that made them a success, while staying on top of the market and responding to it. They have got to be tops in the takeout breakfast market, and rightfully so.
one of the headaches of traveling with a family was what you would find to eat when you pulled off the highway.
I remember those times. The red plaid cooler was always with us, because paying restaurant prices was out of the question for a family of 6 on a limited budget. Some of the rest stops in Michigan had outhouse style toilet facilities in the late fifties and early 60's; and I can still recall the horror of the buzzing flies.
8 comments:
Business is slow...
Its new. Loction not easily accessible.
Maybe the tweet will fish some page views.
Looks like they used the same decorator as Hampton Hotels, which relies heavily on word placement and messaging.
The "smile" directive they put in their elevators along with a picture intended to make me do so usually works, even though I'm onto their manipulations.
Living la vida loca, Lem.
I'll say this about McDonald's: When I'm on a motorcycle trip, McDonalds is a stop at least once a day. Free wifi, okay salads, apples, smoothies, etc. In fact, if I'm careful about what I order, I can have a reasonably healthy meal at a bargain price compared with eating at a different restaurant.
I love McDonalds. McDonalds makes me proud to be an American. I'm serious.
This is a great story, but it seems ordinary to us in America because it's so common.
A seemingly simple concept, but what a concept: build restaurants coast to coast, along highways, offering travelers something reliable, quick and cheap -- and something for kids! A place where the kids can burn off excess energy (remember the playgrounds?), along with food that you know they will eat.
Before McDonalds and HoJos and other chains, one of the headaches of traveling with a family was what you would find to eat when you pulled off the highway. If you're old enough, you'll remember when a significant feature of McDonald's advertising was it's cleanliness. Again, think about that road-warrior with his wife and several kids. Clean bathrooms? That's a hit.
And the thing is, McDonalds didn't do what so many companies, originating in the same era, did. They didn't plateau, stagnate and decline. To their credit, they have done something that's hard to do. They've continued the basic mission that made them a success, while staying on top of the market and responding to it. They have got to be tops in the takeout breakfast market, and rightfully so.
one of the headaches of traveling with a family was what you would find to eat when you pulled off the highway.
I remember those times. The red plaid cooler was always with us, because paying restaurant prices was out of the question for a family of 6 on a limited budget. Some of the rest stops in Michigan had outhouse style toilet facilities in the late fifties and early 60's; and I can still recall the horror of the buzzing flies.
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