Wednesday, December 25, 2013

"Iron Maiden found its worst music pirates -- then went and played for them"

"In the case of Iron Maiden, still a top-drawing band in the U.S. and Europe after thirty years, it noted a surge in traffic in South America. Also, it saw that Brazil, Venezuela, Mexico, Columbia, and Chile were among the top 10 countries with the most Iron Maiden Twitter followers. There was also a huge amount of BitTorrent traffic in South America, particularly in Brazil."
Rather than send in the lawyers, Maiden sent itself in. The band has focused extensively on South American tours in recent years, one of which was filmed for the documentary "Flight 666." After all, fans can't download a concert or t-shirts. The result was massive sellouts. The São Paolo show alone grossed £1.58 million (US$2.58 million) alone.

And in a positive cycle, Maiden's online fanbase grew. According to Musicmetric, in the 12 months ending May 31, 2012, the band attracted more than 3.1 million social media fans. After its Maiden England world tour, which ran from June 2012 to October 2013, Maiden's fan base grew by five million online fans, with a significant increase in popularity in South America.
"Iron Maiden were formed on Christmas Day 1975 by bassist Steve Harris shortly after he left his previous group, Smiler. Harris attributes the band's name to a film adaptation of The Man in the Iron Mask from the novel by Alexandre Dumas, which he saw around that time and which had a verbal connection to the iron maiden torture device."

Citeworld, Wikipedia. via Instapundit


Chip Ahoy said...

Wow, your English is incredible. Were you born here or what?

No. Iron Maiden.

deborah said...

That is a very new world order way of looking at things. You really can't stop free downloads, so capitalize on the truly authentic.

Unknown said...

I can't believe that type of music has any sort of fan base.

Evi L. Bloggerlady said...

It is a great marketing story.

I never was a big fan of Iron Maiden, but I loved Dumas's story. So win, win.

Mitch H. said...

I can't believe that type of music has any sort of fan base.

Well, they used to, when I was a kid. I never got into them - I liked the pretentiousness, but the music was a bit atonal, too musically far to the left of Metallica or Yngwie Malmsteen for me - but I could understand why every other burnout had a closet full of Iron Maiden t-shirts.

It was the W.A.S.P. fans I found weird and repulsive.