"Do you guys sell mead?"
"Why yes, we do. Let me show you what we have." We walk together to the dessert and specialty wines aisle.
"I recommend this one -- Chaucer's Mead"
"Oh really? What about that one? I like the packaging."
"That one calls itself Meade but it's not real mead; it's a white wine flavored with honey."
"That sounds kinda fake...so what is mead?"
"Mead is fermented honey/water. It's an ancient drink...older than wine actually...in Europe at least. The Germans call it Honigwein which means 'honey wine.'"
"I'll take the real one...fewer characters but more character...and for less money. Thank you, you've been most helpful."

