I want to drive a single point because it's part of a realization I'm having. This is post-modernism. You're soaking in it.
It's satire, sure, good work all around, Lads, it really is delightful seeing people having so much fun. Think of this video being produced, how it came about from an idea, a conversation, how they agreed to use what they had, what equipment they would use, how far they are willing to go.
The last transfusion I sat in hospital watching tv hooked up to emergency medical equipment and refreshed with new other people's blood I found everything on television funny as can be even the commercials, especially those, because of their amusing setups and I mean funny. Disturbingly funny. I laughed at everything. Every dire thing was hilarious to me. The closer the near-death experience, the closer the call, then the funnier the awareness and the brushes with mortality were. I turned off the t.v. and laughed at thoughts and laughed at recalled dire incidents. Like I'm part of a massive joke. I had to lift the covers over my head and giggle like a schoolgirl under them at the most macabre thoughts because everything became increasingly funny and I'm the only one in that circular theater of hospital rooms laughing. It's sick.
Post modernism is funny in the same sick cynical way survival of death experience is funny. It is life as three-dimensional cubist painting, it says, yes, yes, yes, to all that. All that all at once. This video is making fun of taxpayer waste. Taxpayer waste is NOT funny. Drug abuse is NOT funny. Guys behaving like Animal House frat boys is NOT funny. Corruption in corporations is NOT funny, yes, yes, yes, and yet all these elements taken together are absolutely hilarious seen together at once, worm's eye view, bird's eye view, side view, subject inverted turned inside out, worn like cloak, tossed like a frisbee, the video is comfortable with all that all at once and that is Post Modernism amounting to amusing satire of a dire subject that behind all of that everyone knows is simply not funny at all.
6 comments:
I've always "designed" all the logos for companies I've controlled. They suck just as much as the expensive ones I've seen made by "creative types". No logo ever made a company successful other than the ones selling the "artwork".
There are successful logos that are diametrically opposite in design and yet they can all succeed, and others that are similar can have very different results.
It's another version of the wine critic's bullshit. Is there another word for this stuff. The use of elaborate, detailed explanations of simple things so as to make the production and/or evaluation of that thing expensive and elite? Other examples: all graphic arts, law, corporate level business advice, war, food, alcoholic drinks, nutrition, health, psychology, music, etc.
Lem needs a logo. I wish there was somebody who posts here who did that kind of creative computer stuff.
And speaking of government work, the city backhoe just pulled up to dig up my front yard to fix a water leak - for the fifth time.
Bagoh-
I could design you a very nice logo for less than 46k. I'm a "creative type." People think design is irrelevant, but it's really not. It's very important. Why do you think Apple sells commodity products at a price premium? There's a distinct design difference.
Good logos transcend time (think of the Coca Cola ribbon or the Nike swoosh.) and become holistic representations of an entire brand. When consumers see a particular mark, they make instantaneous and robust connections to experiences with your brand, whether you intend them to or not. You will never be able to realize at that instant when you first see a well-designed logo, but you'll come to understand it's importance years later. It's the only thing that becomes attached to everything your brand or business does.
That's as wine critic as it gets with me.
A good logo is potentially actually worth a lot of money, because it will outlast a majority of the other possible things you will spend money on.
Just like expensive wine being far superior in a dozen undetectable ways, the logo of a popular successful company will always be a great logo, no matter what it is. Apple could use a goatsie for a logo and people would say it's great.
For those who don't know, a "goatsie" is an iPhone owner with a very close attachment to his cell. A typical Apple fanboi.
When you realize the logo could've been a couple of monkeys in coonskin caps...what a lost opportunity.
No, not what you're thinking. Think Scopes trial.
Post a Comment