Google engineers, product managers and policy wonks are trying to train computers to grasp the nuances of what makes certain videos objectionable. Advertisers may tolerate use of a racial epithet in a hip-hop video, for example, but may be horrified to see it used in a video from a racist skinhead group...It's a justified concern for those brands. Unfortunately, it raises concerns in a different direction.
For example, a large portion of the criticism of President Obama was labeled as racist. How will that come into play? Will these computers be able to tell the difference between a video of a commentator who takes issue with affirmative action and a video of a Klan member railing against interracial marriage?
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