But across Japan, you'll stand a better chance of marital success if the bride climbs atop a giant wooden penis and is paraded through town while waving to everyone.
The Hodare festival in the city of Nagaoka is considered one of the country's biggest, and best, penis festivals - and there are a few.
On the second Sunday of March each year, women who have wed in the past 12 months don traditional Japanese bridal gowns and straddle a totemic tool as it is carried through the streets.
The gigantic, seven foot phallus is celebrated as an emblem of good fortune, with huge crowds gathering to touch and stroke the mighty member as it passes.
The festivities are seen as bestowing fertility, marital bliss and good luck on those who participate.